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Schock Metall Urbach

reinventing motion


Schock Metall Group expands product portfolio

50 years made by Schock Metall

50 years ago, the Schock Metallwerk in Urbach was opened


October 2021 is a special occasion for Schock Metall: 50 years ago, on 1st October 1971, the new metal plant of the at that time Schorndorf-based company Schock GmbH was opened in Urbach, near Stuttgart. Under the leadership of Richard Schock the company specialised in the production technologies of stamping and roll forming. At that time, the production program included decorative metals for radio, television and phonograph sets, but also telescopic slides and drawer runners for the furniture industry. In July 1978, Schock Metallwerk GmbH became legally independent.


Today, the Schock Metall Group with its six locations in Germany, Latvia and the USA is a leading international supplier of customised telescopic slides and special profiles. Around 450 employees work for the owner-managed company in Germany and abroad. The most important target markets include the kitchen furniture, household appliances and automotive interiors. In addition, Schock Metall also supplies customers in various industrial sectors, for example in the field of storage and factory equipment. Due to the Covid19 pandemic, the medical technology came increasingly to the fore, as numerous hospitals procured their own laboratory equipment, which is equipped with appropriate high-quality sliding systems and assemblies.


The factory premises at the Urbach site, as the headquarters of the Schock Metall Group, cover 23.000 sqm with a production area of 11.500 sqm. The first and most important production step is roll forming. Precision profiles for telescopic slides and other products are manufactured on roll forming lines developed in-house and further processed with integrated punching, bending and joining processes. In accordance with the Schock motto "reinventing motion", the high-precision roll forming of slide profiles is one of the company's core competencies. This material-efficient and economic manufacturing process forms the basis for innovative and technically sophisticated products. This is also reflected in the numerous awards received by Schock customers. For example, an Italian kitchen supplier recently received the Interzum award "Best of the Best" for its new corner cabinet pull-out system.


Consistently high delivery performance in the European manufacturing network


A significant milestone in the company history was the establishment of the Latvian logistics, manufacturing and assembly site FTS Baltic SIA in Liepāja, Courland in 2019. Meanwhile, 250 employees work here in two-shift operation. In addition to powder coating and assembly of telescopic slides, the plant also offers Schock customers production services and component manufacturing as an extended service portfolio. In July 2021, the Schock Metall Group carried out a holding certification at all manufacturing locations. The certified range of services includes the development, production and distribution of ball bearing slides, special profiles and assemblies, the production services powder coating, assembly and component production as well as worldwide logistics.


Three questions for Martin Schock, who leads the company as CEO in the second generation:


What constitutes the brand essence of Schock Metall?


Schock Metall has always had unique selling points in specific product characteristics. This includes the important issue of colour, which fulfils both design and corrosion protection requirements in our products. The powder coating of telescopic slides offers our customers real added value in the form of durable and visually appealing products. Strategically, we have repositioned ourselves since the beginning of the 2000s and defined our target markets by establishing industry competence centres. Today, we focus on clearly defined target customers and growth industries.


Where does the company stand today?


First of all, I would like to emphasise that we have always supplied our customers throughout the Corona crisis, without plant closures and without material bottlenecks. With our European manufacturing network, we have a well-functioning supply chain. Therefore, we will continue to serve our customers reliably in the future. Due to the new corporate structure since July 2020, we are economically and financially sound and powerful. Our company is solvent and free of bank financing. The focus of our industry orientation on kitchens and household appliances also brought us significant growth in turnover, especially during the Corona crisis.


What development are you striving for in the next 3-5 years?


Our objective is to further establish Schock Metall as an innovative company in the living, household appliance and automotive markets and to continue to grow, especially in Europe and the USA. New developments such as the AIR MOTION smooth-action slides contribute to this. In the "living" segment, we focus on wire basket solutions and functional furniture. In the sector of appliances, we cover the entire area of "cold - hot - wet" with customised solutions, up to complete systems for ovens. And in the automotive industry we are recognised as the innovation leader in car and truck interiors. In all segments, we aim to increase value creation by manufacturing complete assemblies and kinematics solutions to offer our customers advantages in their procurement logistics and supply chain management. Our Urbach site, which celebrates its 50th anniversary this year, is the central plant for roll forming and series start-up production for all new products. We consistently invest in new technologies here, from roll forming to modern joining and assembly technology. Our greatest intellectual capital lies in the minds of our employees. Our employees, with their creativity and commitment, are the decisive factor for us as a medium-sized company to remain successfully present on the market in the future.